Post Foods’ Honey Bunches of Oats and Walmart Reward Hispanic Holiday Shoppers

Honey Bunches of Oats and Walmart are redefining the fun for holiday shoppers by hosting a shopping bus full of entertainment, prizes and great deals for Latinos in New York and Los Angeles on Saturday November 16th and November 23rd.

The action packed day begins at local Univision Radio stations in New York and Los Angeles where selected winners will be welcomed into a shuttle by celebrity DJs who will take the fun on the road. While on board, consumers will listen to upbeat music and have the chance to win additional prizes. Plus, while riding to a selected Walmart store, winners will enjoy the crunch of breakfast provided by Honey Bunches of Oats®.

Two recognized Latina bloggers, who represent the voice of Latina mom’s, will join in the fun as they tweet and blog their best shopping tips and tricks for their readers to virtually follow the fun.

In addition, beyond delivering an exciting way to shop, this bus meets a shopping need of Latino families in high-density cities like New York and Los Angeles where access to transportation to mass retailers like Walmart is limited.

“We are committed to serving the Latino family in providing them with a unique shopping experience that is both fun and practical,“ said Mike Foley, Senior Brand Manager U.S. Hispanic and Export, Post Foods. “Our partnership with Walmart and Univision Radio is ideal in bringing together the entertainment, great products and great prices the community deserves to kick-start their holiday shopping in a convenient, fun and smart way!”