PPM: Don’t Give up on Radio
January 24, 2010
In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.
45 Percent!
I’m beyond disappointed at these results.
by David Queamante – Media Touchpoint Manager at Creative Civilization
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https://hispanicad.comblog/>
