PR Newswire launches Hispanic Microlists.

PR Newswire expanded its multicultural communications product offering with Hispanic Microlists, a new tool to help marketing and communications professionals communicate more efficiently and effectively with U.S. Hispanic audiences through targeted distribution.

“By extending our popular Microlists to U.S. Hispanic audiences, we are providing marketing and communications professionals with the power to target their communications specifically to those in the U.S. Hispanic community who will be most interested in their news,” said Cristy Clavijo-Kish, senior vice president, Multicultural Markets/Products, PR Newswire. “According to The Selig Center for Economic Growth at the University of Georgia, U.S. Hispanic purchasing power is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate. For businesses of all sizes, a key to capitalizing on this opportunity is ensuring that one’s marketing and communications efforts reach their intended audiences within the Hispanic community. This is the precise advantage that Hispanic Microlists offer, and when combined with our full suite of tools and services, provides communicators with an unmatched platform for engaging this dynamic and increasingly influential audience group.”

Hispanic Microlists feature 17 different categories, including Business & Finance, Fashion & Beauty, Entertainment, and Government & Politics, and consist of contacts from PR Newswire’s industry-leading Hispanic PR Wire media database, which boasts more than 7,500 journalists and 2,900 media outlets catering to the Hispanic community. PR Newswire clients can add a Hispanic Microlist to any PR Newswire distribution — including domestic and global distributions.