“PR Redefined: Public Relations in 2022” [REPORT]

PR’s new era: What it means for you

While the discipline of public relations always evolves, the changes over the past two years are unmatched by any previous period.

More responsibilities. More expectations. More tasks. More respect and reliance from all other parts of the business, including and especially the C-suite. These are new — or certainly enhanced — realities of being a PR pro in 2022.

How this shift is manifesting itself is at the heart of this very aptly titled eBook, PR Redefined: Public Relations in 2022, presented by Notified in partnership with PRWeek. Through exclusive data supplied by you — the PR pros doing the work — and industry-leader perspective, the pages within explain not only what is changing about the PR function, but how these changes are impacting the day-to-day job.

Nearly 200 PR professionals — representing different organization types, levels of seniority and industry verticals — took our survey. In doing so, they have provided every reader of this eBook the strongest and most meaningful perspective possible as to what it takes to excel holistically as a practitioner, in 2022 and beyond.

Producing compelling content has long been a staple of PR. The kinds of content being created and the amount of time being spent on it has changed dramatically.

Measurement has become table stakes for PR, but it’s being done more regularly, as well on more things and platforms, than ever before.

Comparisons to marketing have long been part of the conversation. PR’s ability to master metrics that have typically fallen to other disciplines is stronger than it has ever been.

To download report, CLICK HERE.