The Predictive Journey: 2015 Survey on Predictive Marketing Strategies [REPORT]

Predictive marketing is emerging as the best strategy to embrace data analytics to guide decisions and increase the visibility of markets. While it is still the early stages for this strategy, it won’t be long until most organizations will be investing in it. Predictive marketing is poised to enter the mainstream, and those organizations that move forward with it will lead their markets.

This report is based on a survey of 308 executives based in North America, conducted by Forbes Insights in April 2015. All respondents represent companies with $20 million in annual revenues or greater—30% report revenues exceeding $1 billion. The majority are chief marketing officers of enterprises, or vice presidents or directors of business units. Executives surveyed represent a range of industries. Forbes Insights also conducted one-on-one interviews with industry leaders to add context to the survey findings.

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