Premios Juventud returns to Puerto Rico

For the third consecutive year, the Puerto Rico Convention District Authority (PRCDA), the Puerto Rico Tourism Company (CTPR), along with Discover Puerto Rico, are joining forces to sponsor the 21st edition of Premios Juventud. This event will take place on July 25 at the Coliseo de Puerto Rico José Miguel Agrelot. Audiences can enjoy the live broadcast of the summer’s hottest party on Univision, ViX, and TeleOnce in Puerto Rico, featuring the most popular and recognized artists, new musical talents, content creators, and influential figures in fashion.

This strategic alliance between both entities aims to strengthen ties and maximize exposure of the island’s tourist attractions across a multi-platform ecosystem. Among the benefits are promotional platforms for “La Isla del Encanto,” opportunities for fans to experience the live show, promotion of Puerto Rico’s tourist sites, and significant economic contributions to local commerce and the island’s workforce.

“Marking 21 years of Premios Juventud and returning to Puerto Rico for a grand celebration, providing a platform that recognizes the talent of Spanish-speaking artists, is a true honor for TelevisaUnivision,” shared Ignacio Meyer, President of US Networks at TelevisaUnivision. “This is made possible thanks to our strategic partners, whose continuous support allows us to highlight our beloved Latin culture and offer diverse and enriching content to global audiences, with the wonderful Isla del Encanto as our backdrop.”

“Just as this year’s Premios Juventud motto suggests, Puerto Rico ‘Dares for More,’ for the third consecutive year it hosts this grand spectacle that provides a proven platform to showcase the island as an entertainment destination,” expressed Mariela Vallines, Executive Director of PRDCA. “Whenever we sponsor an event of this magnitude, we aim for Puerto Rico to shine with its culture, music, the talent of our artists, and our tourist attractions, both for those watching the show at home and those coming to our Coliseum to enjoy it. Premios Juventud undoubtedly achieves that goal.”

Celebrating the bold spirit of youth under the motto “Átrevete a Más” (Dare for More), Premios Juventud highlights music, new artists, and the youth who are making a significant impact on our culture globally.