Primer Impacto’s Barbara Bermudo Spokesperson For Yak Communications.
July 22, 2005
Marañon & Associates announced that Yak Communications has signed a contract with the beautiful and talented anchor of the popular Univision’s program, Primer Impacto, Barbara Bermudo.
“Miss Bermudo, who has a background in journalism, and is committed one hundred percent to her career, is the ideal spokesperson because she represents integrity and credibility; two qualities that are analogous to Yak’s services. Her stunning appeal is just added value that helps capture the audience’s interest to learn more about Yak’s services,” commented Charles Zwebner C.E.O. of Yak Communications.
Richard Marañon, M & A’s Chairman and CEO, added, “We were very pleased with the results from the previous launch campaigns whose strategy included two other well-known celebrities, Giselle Blondet and Raul Gonzalez. And now, Barbara Bermudo, in this second phase, will reaffirm Yak’s positioning in the market”.