Princess House Inc @ Mercury Mambo.

Mercury Mambo announced that Princess House Inc., a direct selling company, has selected the agency to work on the business as it expands its growing reputation in the Latino marketplace.

Mercury Mambo specializes in developing culturally relevant strategies and communications programs in both English and Spanish that help companies reach Hispanic consumers.

Founded in 1963 and headquartered in Taunton, Mass., Princess House sells cooking, entertaining and dining products through a network of 15,000 independent salespersons called Princess House Lifestyle Consultants. Nearly 40 percent of its consultants are Spanish-speaking women, making the company one of the leading direct sales companies for Latinas.

“Mercury Mambo and Princess House share many strengths, including a successful record of reaching the growing Hispanic market,” said Becky Arreaga, president, Mercury Mambo. “We are excited to explore Princess House’s popularity with Latinas and work with a company that is committed to supporting Latinas and giving them the tools to succeed.”

“Mercury Mambo is a strong partner for Princess House because they understand Hispanic consumers,” said Jim Comber, Vice President Marketing. “Our goal is to broaden our scope as we continue to provide Latinas with unlimited earning opportunities through the sales of Princess House high quality and timeless designed products.