The Principal Financial Group adds Spanish-Language Content on website.

In an effort to more effectively communicate with the rapidly growing Hispanic/Latino market, the Principal Financial Group has added Spanish-language content on its Web site.

A new “En Español” option on The Principal Web site, gives Spanish-speaking audiences the opportunity to learn about the company in the language of their choice.

“We are always looking for new ways to help our customers and employees make informed decisions about their financial well-being,” said Norman Sorensen, president, Principal International. “The Hispanic/Latino market is projected to represent 16 percent of the U.S. population by 20101. As such, we continue to see the value of online content in multiple languages for our many business partners.”

“We are very excited to launch these online tools in Spanish,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal. “This is an important part of our ongoing commitment to helping our customers stay informed in the ever-changing marketplace.”