PRISA celebrates the first year of operation of its digital division for the Americas in the US.
Regarding the many achievements of PRISA Digital, Alvaro Palacios, Vice President, Sales and Operations for the Americas, commented: “2011 has been a year of challenges we have successfully overcome. We’ve focused on positioning our offering across Latin America and the US Hispanic Market with an approach that integrates all of PRISA’s properties. For this year we will roll out new features, services and products to bring premium content opportunities and solutions for brands to engage with their audiences via innovative channels.”
During 2011, PRISA Digital Americas closed agreements with Grupo Notmusa for online sales of the editions of TVNotas, Record, Veintitantos, 15 a 20 and H Extremo USA. It also closed a successful sales agreement with AcheiUSA, the top Portuguese newspaper in the United States.