Procter & Gamble and its Orgullosa program have partnered with Olympic Wrestling Athlete Henry Cejudo and his mom Nelly Rico to drive the importance of sports and encourage the community to help raise $500,000 for the P&G|Team USA Youth Sports Fund, which supports the United States Olympic Committee (USOC) youth sports organizations across the country.
The fund, created to provide broader access to youth sports and support moms who want their children to achieve their personal best, is part of the company’s “Thank you, Mom” global initiative for the London 2012 Olympic Games. Through its participation in this campaign, Orgullosa recognizes the dedication and effort of moms everywhere, like Nelly, who are the driving force behind the Olympic dream, and who embody what it is to be a “mujer con la falda bien puesta™.”
Cejudo’s success story exemplifies the positive impact that sports can play in a young person’s life: one of six children, he was raised in some of poorest neighborhoods in Los Angeles and Phoenix. With his mother’s support, and motivated to overcome the hardships of his childhood, Cejudo focused his efforts in school and athletics, becoming the youngest American wrestler to ever win an Olympic gold medal.
“I am honored to be part of the Orgullosa ‘Thank You, Mom’ campaign and celebrate my mom’s hard work and efforts as well as help support the next generation of athletes,” said Cejudo. “While passion and perseverance are important to succeed, having access to community programs that provide opportunities for our youth to achieve their athletic dreams is as important.”
“Following our commitment to touch and improve lives, at P&G we are proud to help moms raise happy, healthy kids by supporting efforts like the Youth Sports Fund,” said Valentina Sanchez, Orgullosa Brand Manager. “As a mom, I can relate to the desire to give our children access to all the opportunities and resources to make their lives the best they can be.”
Support for the USOC’s P&G|Team USA Youth Sports Fund will come from consumer engagement, donations and brand programs from the company’s leadership brands, including Pampers®, Tide, Gillette and Pantene, among others. Consumers can support the cause by redeeming coupons from the P&G Youth Sports brandSAVER that will be distributed on Sunday, July 1 in newspapers across the country, For each coupon redeemed, P&G and Orgullosa will donate two cents– allowing consumers to give back, while saving money.