Procter & Gamble wants customer input on BET & MTV advertising.
March 29, 2008
Procter & Gamble, the world’s largest advertiser, has set up a toll-free hotline to obtain input from its customers regarding the company’s corporate sponsorship of music video programs on BET and MTV that market adult-themed content on music programs that target children and youth.
The move comes just two weeks after “The Rap on Rap” study released by the Parents Television Council and the Enough Is Enough Campaign in Entertainment on April 10th. The research results are available online at:
http://www.parentstv.org/PTC/publications/reports/RapStudy/STUDYBET-MTV080410.pdf>
