Profiling the Podcast Consumer

Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer’s dream: young, affluent, and receptive to advertising.

This report reveals much about podcast listeners, including:

•     Demographics
•     Leisure activities and media preferences
•     Attitudes on engagement with podcast content, hosts, and ads
•     Actions taken based on podcast ads
•     Popular podcast topics
•     The top podcasts (out of the 50 that we measure)

To download report, CLICK HERE.

https://hispanicad.com/sites/default/files/profiling_the_podcast_consumer_2021-1.pdf