Programmatic Transparency: The $22 Billion Opportunity
March 21, 2024
By Lou Paskalis
By now, you are undoubtedly familiar with at least the key recommendations from the ANA’s ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I’ll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are important to your business!
To read more, CLICK HERE.
Courtesy of The Association of National Advertisers
