Casa Cuervo, S.A. de C.V. announced that Proximo will take control of the US distribution of the Jose Cuervo Tequila brand starting July 1 st, 2013.
Juan-Domingo Beckmann, Casa Cuervo’s Chief Executive Officer said: “Diageo has been a significant partner of Jose Cuervo for many years, but with ten generations of tequila-making in the family, Casa Cuervo is excited to embark on this next chapter in the strategic expansion of its world-renowned tequilas.”
Proximo’s CEO and President, Mark Teasdale, commented: “Jose Cuervo is the world’s biggest tequila brand, and we are excited to take over its sales, marketing and distribution for the USA and Canada. We plan to make considerable investments in brand building and innovation for the Jose Cuervo portfolio to accelerate its growth. After only five years of business, the Proximo team has more than doubled the size of 1800 Tequila and Three Olives Vodka, and created the most exciting spiced rum brand in the category, the Kraken. We are looking forward to returning Jose Cuervo to its position as the most exciting tequila brand in the category.”