Publicitas LHM adds to sales team.

Publicitas LHM announced the appointment of Marión Mézáros as Regional Account Director for the West Region, and Mitch Korn as Regional Account Director for the Northeast Region. Ms. Mézáros is a seasoned advertising and media sales executive with over 10 years of multicultural media planning and ad sales experience in the Los Angeles market. Her experience includes working for Western International Media as Print Negotiator, Muse Cordero and Ad Americas as Media Supervisor, and most recently as Director of Sales & Marketing for the Mexican business newspaper El Financiero.

“Marión will provide our clients her valuable experience and know-how of the Hispanic media market”, exclaims Amelie Ferro, VP Business Development for Publicitas LHM.

On the East Coast, Mitch Korn will be concentrate in developing the pharmaceutical and auto categories. “Mitch brings over fifteen years of experience in the Hispanic media industry, and will assist our advertisers in understanding how to best reach this audience thru print”, affirms Ferro. Mitch was sales executive for Katz Hispanic Media, Telemundo Network, News Corp, and JSA Publishing, where he specialized in print media marketing products.