Puerto Rico & Lifetime Television celebrate ‘Christmas in Paradise’.

The Puerto Rico Tourism Company (PRTC) and Lifetime Television will help spread the joy this holiday season with the launch of Lifetime’s new film, “Christmas in Paradise” set in Puerto Rico and the “Holiday in Paradise” Sweepstakes featuring a Grand Prize trip to Puerto Rico. The winner will be announced live during the film premiere on Saturday, December 15, at 9PM (ET/PT) on Lifetime.

“Christmas in Paradise,” a two-hour movie, was filmed entirely on the Island of Puerto Rico. The film, starring Charlotte Ross (“Beggars and Choosers”) and Colin Ferguson (“Eureka”), is the story of two bereaved families who meet aboard a Caribbean Christmas cruise ship and end up experiencing the magic of the holidays and romance through the unique sights, customs and people of Puerto Rico. The families explore the Island, visit the Spanish fort, El Morro, shop in Old San Juan, taste traditional Puerto Rican cuisine, and partake in the celebrations and excitement of Puerto Rico during the holidays. The movie stands out from other Christmas-themed movies because it is a juxtaposition of the conventional. Snowy landscapes are replaced with sun-drenched Puerto Rican beaches and the traditional North American Santa Claus is replaced with symbols and traditions of The Three Kings.

The partnership between PRTC and Lifetime also provides a number of marketing components including online promotion, on-air promotion and an online Sweepstakes. “Our goal from the onset was to create something truly unique,” said Jonathan Sandak, Director Partnerships Lifetime Networks. “Based on independent research from companies such as IAG, we know there is a lift to audience engagement when an integration is as seamless as what we have created for Puerto Rico.” The intention is to provide a unique platform for our audience by exposing them to the Puerto Rico brand while promoting Lifetime’s Holiday Movie. The inclusion of the online sweepstakes goes further than a standard giveaway as it promotes the island’s benefits, teases the upcoming movie and drives movie tune-in as the sweepstakes winner will be announced live during the premiere.

“Puerto Rico is thrilled to work with Lifetime and be featured in their upcoming holiday film,” said Terestella Gonzalez Denton, Executive Director of the Puerto Rico Tourism Company. “The film showcases the many wonderful sights and sounds and holiday traditions of our Island and helps to position Puerto Rico as an ideal vacation destination.”