Puerto Rico the talent pool for the US Hispanic Ad Industry — Understanding The Opportunity.
January 11, 2013
As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries.
You can attribute the flight to economic stagnation & an over-dependence on government entitlements, crime or just plain lack of opportunities and growth.
The advertising and media industry in Puerto Rico has been in a BRAIN RECESSION way before the economic downturn of the island. You have an executive’s base of advertising and marketing professional that are educated in the US & Puerto Rico, bilingual, US Citizens but caught in an advertising model that does not benefit the clients marketing ROI or the Industry at large.
By Gene Bryan / CEO – HispanicAd.com
To read more CLIVK on link below;
http://www.HispanicAd.com/blog/>
