Puerto Rico’s status as radio market under review
March 6, 2010
According to TBR.com, US Rep. Pedro R. Pierluisi (D-PR) fired off a letter to FCC Chairman Julius Genachowski (and by cc, the other four commissioners) questioning the application of the Arbitron market definition of radio markets and its application to the territory he represents. Genachowski said that the matter remains under review.
Pierluisi notes that Arbitron treats the island as one single market, but that very much in contrast, the Office of Management and Budget says the island contains eight separate and distinct “Metropolitan Statistical Areas.”
The problem for broadcasters is that unless granted a waiver, the Arbitron market definition currently used by the FCC in local cluster analysis limits the number of stations a single owner can have in a way that does not exist at most mainland locations.
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