Quepasa introduces Distributed Social Media Revenue platform.

Quepasa Corporation announced the introduction of a new ad product revenue platform, Distributed Social Media (DSM).

Quepasa’s DSM is a new viral ad product that allows Quepasa to leverage not only its social network, but also all other social networking sites.

This new approach will allow advertisers and brands to target and distribute their marketing message across all social media sites through Quepasa.com. These user-generated campaigns are extremely viral and create great word-of-mouth marketing for the brands by motivating users to share content with friends and colleagues across all of the popular social media sites. The effect for brands is that they are able to have a consistent brand message delivered to a broad user base at the lowest equivalent cost per impression compared to most any other forms of advertising. At the same time, Quepasa’s DSM addresses the biggest problem typically faced by brands when trying to launch social network driven campaigns in terms of achieving meaningful user engagement while providing real time ROI metrics.

“Over the last several months, we have spoken to many of the leading advertising agencies across the US and Latin America. Consistently, all are interested in taking advantage of the shift in traffic to social media sites. This is in part due to the fact that communications through social networks are now exceeding email as the primary form of online communication and continue to grow at twice the rate of more traditional online media, such as portals, email and search,” says John Abbott, Quepasa CEO. While there is concern surrounding the user generated content on Social media sites we believe this product minimizes brand association with negative user generated content.