Querer es poder launches on CNN en Español.

Siempre Mujer magazine and CNN en Español announced a new multi-media initiative, “Querer es poder,” to celebrate U.S. Latinas and empower them to achieve their own dreams.

“Our media companies are uniquely aligned in their focus of providing Spanish-language lifestyle content to women,” said Enedina Vega, Publisher, Meredith Hispanic Ventures. “This collaboration will enable Siempre Mujer, which reaches over 3 million homes, and CNN en Español, distributed in 5 million homes in the U.S. and 26 million in Latin America, to provide marketers with an unprecedented opportunity to reach Latinas across multiple platforms.”

“At CNN en Español, we are always looking for new ways to deliver relevant, engaging content to our viewers,” said Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. “This partnership with Siempre Mujer is a powerful way to enrich our programming offering to women, with fresh perspective and expertise designed to enrich their lives.”

Starting this fall, Siempre Mujer will highlight personal journeys of Latinas who are taking steps to change their lives. In conjunction, CNN en Español’s daily program Notimujer will feature weekly segments with host Mercedes Soler and Editor in Chief of Siempre Mujer Maria Cristina Marrero that bring the in-book content to life. CNN en Español will also Skype with the women profiled in Siempre Mujer and answer questions from viewers. Soler and Marrero will also explore various other lifestyle topics including health, wellness, beauty, fashion, finance, business, travel and relationships that impact the daily lives of Latinas.