Dallas-based Richards/Lerma announced that Aldo Quevedo has joined the agency as principal and creative director, effective January 1, 2013. Quevedo will oversee creative strategy and development for all agency clients, and will work in tandem with principal Pete Lerma to further the growth and success of Richards/Lerma.
“We’re thrilled to have Aldo on board,” said Lerma, founding principal of Richards/Lerma, which boasts a growing team of more than 30 professionals and a newly opened office in Mexico City. “Aldo brings unmatched creative talent and a wealth of knowledge to our team. And he has such a fire for delivering innovative work. He’ll be a super addition to our team, and we’ve had a great response about it from our clients.”