Quintana – Chairman @ Burson-Marsteller U.S. Hispanic Practice.

Burson-Marsteller announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm’s business in the U.S. Hispanic market from Burson-Marsteller’s Latin America headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.

“Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice,” said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. “Al’s proven experience and accomplishments will not only help maintain Burson-Marsteller’s leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market’s expanding needs.”

Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the Practice.

“The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country’s economic engine and can not be ignored by any company looking to grow its business in the United States,” said Quintana. “I am thrilled to take on this leadership opportunity given Burson-Marsteller’s reputation for integrated communications initiatives, talented network of professionals and award-winning work in the U.S. Hispanic marketplace.”