Qwest @ del Rivero Messianu.

Qwest Communications International Inc. announced that it has formed a strategic relationship with del Rivero Messianu (DRM), a full-service advertising and marketing agency targeting the U.S. Hispanic population. Qwest has teamed up with DRM to develop a benefits-driven advertising campaign focused on the six million Hispanics in Qwest’s 14-state local-service region.

DRM will create all of Qwest’s Hispanic marketing and advertising campaigns and will assist with local events in the Hispanic community. DRM will help support Qwest’s re-entry into long-distance and how it will make Qwest’s customers’ lives simpler – including those within the Hispanic community – while saving them money.

“Del Rivero Messianu has vast experience with some of the largest product and service brands, which makes them the right partner with the right heritage to complement Qwest’s focus on customer service,” said Joan H. Walker, Qwest’s senior vice president of corporate communications. “We chose del Rivero Messianu for their deep understanding and extensive experience in delivering benefits-driven, customer-focused communications among Hispanic consumers, and because we are confident that together we will develop dynamic marketing and advertising programs that will bring the ‘Spirit of Service’ to life for customers.”

“We are quite excited about working with Qwest, which clearly recognizes the importance of the Hispanic market segment,” said Eduardo del Rivero, CEO of del Rivero Messianu. “We look forward to creating a distinctive benefits-driven campaign that conveys the value of Qwest’s services to the rapidly growing Hispanic community.”