Radio Ad Effectiveness Lab Study.
July 24, 2004
Personal Relevance; Personal Connections: How Radio Ads Affect Consumers See how radio advertisers who tailor and appropriately place their messages can reap the benefits of the personal, emotion-driven relationship listeners have with radio. The study is the first in a series of consumer research studies commissioned by the Radio Ad Effectiveness Lab and conducted by Wirthlin Worldwide.
To view report CLICK below (Adobe Acrobat Reader required):
http://www.radioadlab.org/library/rael_personal_relevance.pdf
