The Radio Industry Market Revenue Measurement Committee has reached a unanimous agreement to insure that the categories of Radio revenue reporting will be standardized in all Miller Kaplan markets, beginning with the January 2002 report.
The Nationwide Revenue Measurement Standard was approved following a series of Committee meetings over the past few months. The Committee consists of representatives from a broad section of the major Radio groups.
A total of 140 Radio markets report revenue results to Miller Kaplan, with only seven of the Top 100 reporting to other firms. “We [the Committee] strongly urge markets that utilize accounting firms other than Miller Kaplan to implement these uniform reporting standards,” stressed Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB) and a Committee member.
Fries also observed, “The RAB believes that this industry-wide effort of agreement between the major entities of our business will continue to reinforce the accuracy of the Radio’s growth as we go forward into the future. Many rely on this information to evaluate Radio, and this reporting and compliance verification assures the quality of that information.”
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with more than 5,000 member stations in the U.S. and over 900 additional members in networks, representative firms, sales and international