Radio One Launches Spanish Radio Station In Houston.
September 4, 2004
Radio One, traditionally a African-American and Urban focused radio group, has just launched ‘La Mera Mera’ on their Houston market station KROI-FM.
The Houston Hispanic Market has display a very crowded radio Hispanic spectrum. The addition of a new FM station demonstrates the viability of the market and the interest in potential growth expected in the market.
Fernando Perez is the program director for the station.
