RCN partners Latele Novela Network for Mother’s Day Makeover Promotion.

RCN Corporation and Olympusat’s Latele Novela Network today announced a Mother’s Day Makeover promotion that runs today through April 25, 2010. One lucky Latele Novela Network viewer from RCN will win an all-expenses-paid trip to Miami, a hair and makeup session with stylist to the stars Leonardo Rocco, a new wardrobe, and an appearance in a Latele Novela Network TV special.

“This is a once-in-a-lifetime opportunity for a lucky Latele Novela Network viewer, and we are delighted that Olympusat invited us to participate in such a fun and novel promotion,” said RCN Director of Acquisition Marketing and Brand Management Stephanie Bailey. “Latele Novela offers the best mix of the most popular telenovelas from across Latin America. The network truly resonates with Latinas in the U.S., making it an ideal partner to help us reach the highly-coveted audience of Hispanic mothers in RCN’s participating markets.”

Winner and a guest will fly roundtrip to Miami on May 14 – 16 where they will receive two nights of hotel accommodations, new items of clothing for their wardrobe, and a beauty consultation with one of the most popular celebrity hair stylists in the country, Leonardo Rocco.

“One of our loyal viewers will win the opportunity to be treated like her favorite telenovela star with two days of much deserved pampering and relaxation in Miami’s glamorous South Beach,” said Fernanda Merodio, Director of Affiliate Sales and Marketing for Olympusat’s Hispanic networks. “As the original telenovela network, Latele Novela Network has developed a strong and loyal following of Hispanic viewers. We developed this promotion with RCN to offer one of those viewers a chance to star on her favorite TV network and receive VIP treatment from a leading beauty expert.”