Re-launch of ViveloHoy.com

HoyInternet.com is being re-launched as ViveloHoy.com. ViveloHoy, which means “Live it Up Today”, is a national website which includes news and information from Tribune Company’s Spanish-language daily Hoy, and will enjoy a new design, name and logo as part of its robust series of interactive content.

“Our goal is to create engaging ViveloHoy.com content offering visitors a daily dose of the best of being Hispanic,” says Simpson. “Visitors can now enjoy ViveloHoy.com in Spanish or English,” adds Simpson.

ViveloHoy.com offers a variety of choices, including five video channels and five interactive segments.

“Our visitors and advertisers will be able to engage in a number of new and exciting channels and segments,” says Kim Johnson, Senior Vice President of Local Sales for Tribune Interactive. “What makes ViveloHoy.com distinctive is its unique ability to combine relevant content with product integration.”