Reaching The $460B Youth Market Requires A Personal Touch.
June 21, 2003
Appealing to today’s youth, comfortable with technology and preferring to learn and make buying decisions through personal discovery, rather than in-your-face marketing, can be a tough sell. According to The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds, marketers are finding the key to successfully tapping this $460 billion segment lies in crafting non-intrusive messages that are as unique as the individuals they target.
The youth market is perhaps the most diverse demographic segment in America. Within the age group you have high school and college students, young married couples with children, single “blue-collar” males and post-grads living with their parents. On top of that there is the “urban youth” culture, which, while influenced by ethnic factors, is not restricted to any one race, ethnicity or even geographic location.
“Because there is no such thing as a typical American ‘youth,’ effectively getting the message out can be a tall order for marketers,” said Don Montuori, Acquisitions Editor for Packaged Facts. “However, it can be done – by focusing on the common theme of newly found independence. Even young people who still live at home are now making their own decisions.”
For more information at http://www.PackagedFacts.com
