Reaching Hispanic Consumers Is Through The Soul Symposium.

For two days in mid-May, this sun-drenched Southern California town will be the site of an international symposium offering guidance to corporations who want to reach more than just the Hispanic consumer’s ever-expanding pocketbook.

Jaime Carlo-Casellas, PhD, president and CEO of CC Scientific, the driving force behind the International Hispanic Market Symposium notes, “Corporations are beginning to realize that in order to truly reach this market, you must touch the very soul of the Hispanic consumer. They are also beginning to understand that the organization must go beyond the advertising phase of the market-entry process by developing the infrastructure necessary to respond to the needs of the Hispanic consumer. This symposium is of value to managers who recognize this reality.”

The International Hispanic Market Symposium will be held May 16-17 at the Wyndham Hotel in Palm Springs. Topics to be addressed include: Infrastructure Necessary for Targeting the Hispanic Market; Challenge of Addressing the Needs of the Hispanic Workforce; Legal Ramifications of Inaccurately Translated Contracts; Dynamics of Advertising to the Hispanic Market; and The Meaning of Insurance to the Mexican. Presenters include: Jaime R. Carlo-Casellas, PhD, President and CEO, CC Scientific; Clinton Wesolik, Esq., Senior Partner, Peterson and Ross; Beatriz Ramirez de Mercado, J.D., Vice President of Operations, CC Scientific, Brenda Rosales Rincon, President, Rincon Marketing & Public Relations; and Carlos Ruiz-Garcia, J.D., Sr. Counsel, Seguros Monterrey/New York Life, Guadalajara.

For more information at http://www.ccscientific.com