Reaching The Moveable Middle [REPORT]

The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult.

But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy.

In our latest guide, Reaching the Moveable Middle: How CPG Advertisers Can Identify Target Audiences to Drive ROAS, we’ve partnered with Circana (formerly IRI + NPD) and noted researcher Joel Rubinson to define the Moveable Middle audience segment, why they should target the Movable Middle to drive ROAS and how Circana’s integration with the Viant Adelphic DSP can reach the Moveable Middle.

To download report, CLICK HERE.