Reader’s Digest Selecciones Magazine Launches Persolinilzed Promotions.

Reader’s Digest Selecciones launched new initiatives by offering a unique and exclusive promotion targeting its readers. In the magazine’s June issue, the Spanish-language magazine features a direct-mailing promotion targeting subscribers by name, the first time this has ever been done in a U.S. Hispanic, Spanish-language magazine.

Selecciones launched this personalized promotion targeting more than 300,000 subscribers on behalf of automaker Lincoln Mercury. The magazine is sending personalized reply cards to each reader inviting them to visit their nearest Lincoln Mercury dealer, test drive the Mercury Grand Marquis model and win a prize. A promotional magazine tool like this had never been available before to advertisers who want to target the growing U.S. Hispanic market.

Selecciones Pubisher Elizabeth Bradley said, “We continue to look for innovative market strategies to reach out to the Hispanic community. For this promotion, we looked for a partner who also valued this market like Lincoln-Mercury has done for years.” Through this initiative, Lincoln Mercury will get an immediate reaction to a promotion that will put potential clients at its dealers’ doors.