The @RealDonaldTrump vs the true Donald Trump – Part 2

By Gonzalo López Martí    Creative director, etc    LMMIAMI.COM

• Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
• From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
• If you held reservations about this logic, well, put them to rest.
• It’s here to stay.
• What we’re witnessing in the GOP primary is the old “ready, shoot, aim” (wink wink nudge nuge).
• In the social media era there’s no time for focus groups.
• The socialsphere and the 24-hour news cycle is the one & only focus group.
• The collective attention span is 24 hours.
• Tops.
• Nothing you say or do will maintain any sort of meaningful shelf life by the time your coffee is cold.
• Donald Trump is the first influencer to make a mark in the political arena.
• The problem with the Trump brand is that the façade, the character he wants us to buy is all but untrue.
• Eventually he will disappoint everyone: his lovers and haters alike.
• Question is, why are so many people seeing in him something he obviously is not?
• What is pushing so many people to suspend their disbelief?
• In my humble opinion, the reason is simple: we are so overstimulated that we want to turn our brains off.
• The Donald gives us a respite from the unbearable burden of thinking for ourselves.
• His unique selling proposition?
• He will make all the tough decisions for us.
• Which he will personally & conveniently relay to us drooling idiots through his various social media fees.
• I’ve seen this movie before: it is called chavismo.
• A self-proclaimed alpha male political outsider with a magical recipe to solve all our problems.
• Cuz, y’now, politics is too important to just let politicians handle it.
• It takes a reality TV star and real estate speculator to make America great again.
• Really?
• Great like when?
• What decade in particular is he talking about?
• Was he alive during that particular decade or decades when America was great?
• Why exactly was it great back then?
• Whatev.
• Here’s a nationalist nativist xenophobic isolationist who somehow is gonna protect Americans (both business people AND working class too) from pesky foreign interests.
• It is sad to behold how an awful lot of folks in the oldest, most stable democracy the world has ever witnessed are desperately seeking a Latin American style caudillo.
• An imaginary daddy figure.
• The proverbial strongman.
• Our own Vladimir Putin.
• It doesn’t matter that he is not what many want to believe he is.
• Nobody seems to care that he will not perform as advertised.
• First & foremost: he’s not as rich as he claims he is.
• He’s well to do and sorta comes from money (daddy Trump started it all).
• However, most reliable sources dispute the belief that he is, strictly speaking, a billionaire.
• His track record in the biz world is checkered to say the least.
• He talks a big game but when the surface is scratched it all seems to be fireworks, smoke & mirrors.
• From an ideological POV, he’s not a really conservative.
• Never was.
• He’s just greedy.
• He’s totally secular (possibly an atheist).
• A few weeks back he made an ass of himself when he misquoted the Bible in front of an Evangelical audience.
• And he’s pro choice.
• Don’t take my word for it: a perfunctory google search will amply confirm this.
• If he ever makes it to the White House the real Donald Trump would emerge.
• The same way Obama disappointed a lot of folks who believed he was a Muslim Communist only to end up giving us 8 years of a lukewarm centrist bore of an administration, with thinly veiled Reagan-style supply side economics that lined Wall Street’s pockets like never before in history.
• Even those who support Trump for simple racial vindictiveness and class resentment should know that he might not really be as racist as a lot of his followers would want him to be.
• Racism and xenophobia are not the same thing.
• Meaning he’s not a Klansman in the deep South, Jim Crow, plantation sort of way.
• He was born and raised in Queens, NY.
• One of the most diverse places on the planet.
• Once again, strictly judging by his track record, he’s a very pragmatic nativist who will not allow his bigoted instincts get in the way.
• Yes, he only procreates with pure Caucasian mail order brides from Eastern European countries.
• He might not be too happy if his daughter dates an African American, a Jew, an Irish or Polish Catholic or a Puerto Rican.
• But he is more than willing to do business or go to Yankee Stadium with any & all of them.
• His true self is selectively colorblind, to put it somehow.
• Until his recent falling out he’d been in business with Univision for years.
• Methinks his bigoted rants are a tactical political move that he will forget if & when he wins the candidacy.
• Once again, ignore his catchphrases and his tweets.
• Look at his track record.
• This guy is a New Yoak business buccaneer who can’t start to believe his luck.
• A guy for whom workforce productivity is gospel.
• Someone for whom trimming payrolls is the order of the day, everyday.
• A guy whose claim to fame is downsizing make-believe startups on national TV with the idiotic catchprase “you’re fired” for God’s fucking sake!
• A guy who looooves cheap labor and cheap help and will color blindly cast his lot with any supplier who can provide it.
• Is this the commander in chief who’ll protect American workers and businesses from Chinese & Mexican competition, let alone robotization?
• Yeah, right.
• He claims he’s a developer (code for real estate speculator).
• And a casino operator!
• A profit maximizer.
• A cost cutter.
• How is he going to protect American jobs?
• No need to be a mind reader to guess that he’s not a fan at all of unions, organized labor or the American worker.
• Who do you think does the cooking, janitorial and housekeeping work the hotels and casinos bearing his name?
• Mark my words: if this guy makes it he will impose early retirement and mandatory attrition upon every sector of the US economy only to conveniently outsource the whole thing to India.
• Needless to say, he’s not pro-life either, as many Republicans hallucinate he is.
• Once again, google him and you’ll see.
• Guns?
• Well yes, he likes guns.
• All his body guards are pro’bly packing.
• In short: this guy is lying shamelessly.
• All politicians do but The Donald has taken it to new highs.
• Or new lows.
• He’s a used car salesman in the worst sense of the word
• He’d say or do anything to close the deal.
• Once the deal is closed, d’you know what he will do with the long list of promises and misrepresentations he made or implied?
• He will fuhgeddaboutit.
• Ultimately, the Trump phenomenon speaks more volumes about his fan base than it does about him.
• I’ve heard the most absurd contradictions from his backers.
• A weird concoction of conservative and left wing slogans.
• In the same sentence, with a straight face.
• For instance: “he will combat terrorism and illegal immigration, he will protect our jobs from being exported overseas AND he will get the government out of our lives and allow us to keep our guns.”
• Really?
• Think about it for a second: if he wants to combat crime and terror, strict gun control policies will be imperative precisely to prevent firearms from falling in the laps of bad guys.
• Terrorism, border patrolling, illegal immigration crackdowns and protectionism in all its kinds require a huge, powerful, omnipresent and intrusive government, y’all.
• In other words, a notoriously overbearing nanny state: the very ominous leviathan, the loathed bête noire that keeps so many so-called conservatives up at night.
• No rhyme or reason whatsoever.
• Wishful thinking.
• Populism.
• Conveniently packaged in a trashy aura of gilded greed, egomania and blinged out, bogus entrepreneurial spirit.
• Looks like those self-proclaimed conservatives who support him are all too willing to forget about staunch, rugged frontierland individualism, free market economy and unborn babies as soon as they are forced to confront some real challenges in the workplace, both domestic and global.
• It was not fear of God after all, it was just fear of competing with Mexicans or Indians, particularly if they are bilingual and hold a college degree.
• In short, I still believe Jeb is going to end up on top.
• He’s long game is more solid, he’s got more cash and the GOP machinery will eventually circle the wagons around him.
• They badly need an electable, broad-appeal dude on the ticket.
• However, the Trump phenomenon is a big wake up call to anyone who’s in the business of proselytizing, either for political or commercial purposes.
• Whether your job is to go after voters or shoppers, the rules have changed.