The Recession and Its Impact on the Millennial Market.

JWT focused on the recession’s impact on the Millennial generation, specifically teens and twentysomethings. Areas the research explored include:

* The anxiety levels and anxiety drivers of young adults and teens as compared with the general population

* What amenities Millennials would be most reluctant to give up if money becomes tight

* The perceived effect of the recession on twentysomethings’ lives

* Where teenagers are getting recession-related information

* How parents are handling the economic crisis with their teen(s)

* Brands that teens perceive as providing better value

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