Recio-Martinez named GM of holaciudad.com

ZGS Communications announced that Blanca Recio-Martinez was named General Manager of holaciudad.com, a division of ZGS Digital.  Recio-Martinez is based in Miami and will be responsible for the day-to-day management of the portal providing strategic direction for ZGS’s digital division including content acquisition, partnership development and revenue growth.   
 
Recio-Martinez led the digital efforts for Terra Lycos Puerto Rico and Hispaniconline.com and is credited with launching the first fully integrated multimedia cross platform campaign in Puerto Rico’s history.  She is a social media expert skilled at developing social media strategies for small businesses. Recio-Martinez also has over 15 years of experience in sales and marketing management with Hispanic media companies Telemundo and Univision. Additionally, she is an entrepreneur who most recently owned an art education franchise.  Prior to that Recio-Martinez was the National Sales Manager for Univision Puerto Rico.  She is a graduate of Florida International University where she received both her Master’s and Bachelor’s degrees in Business Administration. 

“Blanca is a dynamic business executive with extensive digital experience and broad knowledge of the U.S. Hispanic market,” said Eduardo Zavala, ZGS’s Vice-Chairman & President, Digital, Broadcast and News Operations.  “We are looking forward to taking 
holaciudad.com to the next level under her leadership.” 
 
“I am excited to expand and further develop the hyper-local digital community that holaciudad.com has created for Hispanic internet users and look forward to working with the ZGS team,” commented Blanca Recio-Martinez.