(RE)COMMERCE: Why For Smart Consumers, ‘Trading In’ Is The New Buying
September 10, 2011
It’s never been easier for consumers to unlock the value in past purchases. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to “trade in to trade up”, alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns.
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http://www.brandchannel.com/images/papers/531_trendwatching_wp_recommerce_1011.pdf>
