Reconfiguring Tomorrow: Cultural Trends Shaping 2025

By Anne Bahr Thompson

As I’ve been observing cultural shifts over the past year, it’s become increasingly clear that many of the forces shaping our future aren’t new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the global recession exposed fissures in trust and belonging, driving the rise of new forms of leadership and connection. Indeed, this was the cultural moment in which my model of brand citizenship emerged — a response to the void left by faltering institutions and a recognition that brands could rebuild trust by delivering both personal and societal value.

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