REGISTRATION IS OPEN FOR THE 2022 HMC Annual SUMMIT

Virtual Series Kicks off April 12 with CEO Roundtable from Major Marketing Holding Companies Free Access to Content and Replays

The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented access to Hispanic thought leadership at no cost.

The agenda is divided into three tracks:

1. A Pre-Upfront Track to provide marketers with a knowledge base to maximize each platform’s offerings,
2. Research Week covering the power of inclusive advertising,
3. Hispanic lifestyle and consumer behaviors, intersectionality and measurement, and Spring Sessions that showcase the most effective campaigns from the Strategic Excellence Award winners and Kellogg’s, the 2022 HMC Marketer of the Year.

Kicking off the HMC Annual Summit Series on April 12 is a session titled, “Follow the Growth: Engage the U.S. Hispanic Audience to Achieve DEI at Scale.” Moderated by Donna Speciale, president of Advertising Sales & Marketing, TelevisaUnivision, Inc., this session features a CEO roundtable discussing the challenges and opportunities the heads of the major holding companies face in activating Hispanic audiences for critical business growth. Speakers include:

• Kirk McDonald, CEO, GroupM
• Dave Penski, CEO, Publicis Media
• Doug Rozen, CEO, dentsu Media

For a complete agenda and to register, visit hmcannualsummit.org. Registration for one session grants access to all sessions and replays. Follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic using the conference hashtag #WeAreNow.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.