Rent-A-Center Restructures Ad Account.

Rent-A-Center announced its intention to restructure its advertising account and over time, possibly bring some of the functions in-house. Euro RSCG Retail, also located in Plano, Texas, is Rent-A-Center’s current agency of record.

“The new structure is an unbundling of services that will allow us to tap best-in-class resources for the various marketing and advertising disciplines we need for our business,” said Ann Davids, vice president of marketing and advertising at Rent-A-Center about the Company’s decision. “Rent-A-Center has grown from 700 stores to more than 2,800 stores since 1998, and during its five-year partnership with Euro RSCG Retail, the agency has added a lot of value to our marketing.”

Davids further stated that Euro may retain portions of the business after reviews are conducted in the coming months.

“We understand and respect Rent-A-Center’s decision,” says Pat Furey, president and CEO of Euro RSCG Retail. “We’re very proud of our accomplishments in helping to build their business and look forward to continuing to be a part of that process.”