Rentrak signs Cinelatino.

Rentrak Corporation announced a multi-year deal with Cinelatino. To ensure it continues to offer the best programming based on viewer preferences, Cinelatino selected Rentrak’s OnDemand Essentials service in order to have access to detailed video-on-demand (VOD) insights.

“The Hispanic population is the largest and fastest growing demographic group in the U.S. and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing demand for quality Spanish language content on the on-demand platform,” said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. “With almost 20 different VOD channels targeted at the Hispanic market, Rentrak’s OnDemand Essentials service provides the necessary knowledge and trends to help programmers targeting the Hispanic demographic
get a competitive edge by understanding what resonates with consumers.”

“The video-on-demand platform offers significant insight into our consumers’ viewing preferences,” said Jim McNamara, Chairman, Cinelatino. “The information provided by OnDemand Essentials is the knowledge we need to ensure we continue to deliver programming that meets our target consumers’ desires and maintain our position as the leading destination for ‘event’ movies and series in Spanish.”