Report on Social Media: Swiss Luxury Watches
November 14, 2011
This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe.
By Master in Marketing students, University of Lugano, Switzerland .
To download report CLICK on link below;
http://www.brandchannel.com/images/papers/533_SwissSocialMediaStudy_En.pdf>
