República creates spot for Segura Viudas

Segura Viudas is pouring itself into the music world again by collaborating with Electronic DJ, producer, vocalist, and songwriter Anna Lunoe for its latest campaign “Open Up.” Segura Viudas’ ad agency of record, República, created the campaign’s anthem video, which features an original track by Lunoe entitled “Sip It” that mixes the alluring sounds of Cava —  from the unwrapping of the foil and popping of the cork to the pouring of the Cava itself — with Lunoe’s musical innovation and pure sonic power.

“When we approached Anna to work with Segura Viudas, she was excited about the creative foundation of the project and the overarching campaign platform, “Open Up,” said República President Luis Casamayor.” As we refined the concept, Anna had a very real creative impact and infused the spot with her own unique style which made it an exceptionally collaborative process,” he added.