Republica Havas Joins the Greater Miami Convention & Visitors Bureau Roster of Creative & Media Partners

Republica Havas has been selected as one of the Greater Miami Convention & Visitors Bureau’s (GMCVB) creative and media partners. In this role, the agency will collaborate on select programs and integrated campaigns designed to highlight Greater Miami’s rich cultural, culinary, and entertainment experiences.

As part of the partnership, Republica Havas will lead creative strategy and execution for GMCVB’s marquee local programs, including Miami Spice, Miami Spa Months, Museums & Attractions Months, Miami-Dade Farmers Month, and Miami Arts, Culture & Heritage Months. The agency will also develop seasonal campaigns for key social initiatives, such as Summer Destination and Music & Entertainment, further reinforcing Miami’s reputation as a vibrant cultural hub and year-round destination.

“Greater Miami has so many incredible stories to tell, and we’re honored to partner with the GMCVB in showcasing them,” said Jorge A. Plasencia, Co-Founder, Chairman & CEO of Republica Havas and Global Chief Client Officer of the Havas Creative Network. “We look forward to bringing our creative expertise and community roots to campaigns that celebrate Miami’s diverse neighborhoods, talent, and traditions.”

The collaboration launches with the debut of 2025 Miami Spice, themed “Exhibition of Flavor.” Treating cuisine as fine art, the campaign transforms Miami Spice into a curated sensory experience—a gallery of culinary masterpieces conceptualized and created by participating restaurants and chefs.

“Republica Havas has long been a respected voice in Miami’s creative community,” said Gisela Marti, Senior Vice President, Tourism & Marketing at GMCVB. “Their deep local knowledge and cultural insight make them a strong partner in amplifying our signature programs. Together, we will continue to inspire both locals and visitors to discover the extraordinary experiences that define Greater Miami.”