Republica Havas refreshes Brand to accentuate accelerated growth…..

Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory.

Republica Havas’ award-winning design team engineered the new logotype to include a 25-degree angle on the “u” in its name as a nod to Havas’ new brand design, which depicts parallel alphabetic angles from its Baikal typeface. The new angle is intentional and emblematic of Havas’ “positive momentum.”

“Our refreshed brand depicts a pivotal moment for Republica Havas and its new ‘angle’ accentuates the unique perspective our top-level talent brings to each of our clients,” said Jorge A. Plasencia, Co-Founder, Chairman and CEO. “Our new look aligns beautifully with Havas’ new global brand architecture while honoring our own identity and hard-earned reputation as a leading cross-cultural agency that’s defining meaningful impact.”

In Summer 2023, Havas debuted its new brand system created by Conran Design Group, the group’s leading strategic branding agency, to bring all of its networks and operating companies under one new shared identity, amplifying the true nature of Havas as a client-centric, creative leader part of Vivendi, at the crossroads of entertainment and communications.

The new brand architecture encompasses Republica Havas and its four main entities: Republica Havas Creative, Republica Havas Health, Republica Havas Media, and Republica Havas Experiences.