Republica Havas announced the expansion of its capabilities and services with the launch of Havas House, a global custom media, content, and publishing division. Based in Miami, Florida, and led by seasoned media executive Marisa Beazel as president, Havas House will work with brands worldwide and will also collaborate with Havas network agencies and their clients in the specialized area of custom owned media and content.
Most recently, Beazel was president and publisher of HCP Media. Several members of the HCP leadership team have also joined Havas House, adding to its breadth, experience, and potential. Over the years, Beazel and her team have managed key partnerships for numerous brands in the custom media space, including Marriott International, Cayman Airways, Jamaica Tourist Board, the Los Cabos Hotel Association, De Palm Tours Aruba, the Greater Miami Convention and Visitors Bureau, Acqualina Resort and Residences, and the Food Network & Cooking Channel South Beach Wine & Food Festival.
“We strive to be the most meaningful partner that brands turn to for all their integrated marketing needs, and the Havas House offering uniquely complements our creative, media, and communications capabilities,” said Jorge A. Plasencia, co-founder, chairman, and CEO of Republica Havas. “Marisa and her award-winning team are regarded as some of the best at their craft, and we’re thrilled to have them join our family,” he added.
Havas House services advance Havas’ global strategic ambition to build a first-class creative network that delivers content through modern platforms. The new division will manage all aspects of custom and owned media, content, publishing, and marketing initiatives, from concept development and content curation to photography, design, editing, and print management. Havas House seamlessly blends with Havas’ vast array of creative, digital, social marketing, media, public relations, experiential, and other services.
“I am honored to lead Havas House and work alongside the amazing team at Republica Havas and the extended Havas network as we start this exciting new venture,” said Marisa Beazel, president of Havas House. “Custom media, content, and publishing encompasses so much opportunity for brands, and Republica Havas understands this. Their commitment and excellence in creative, communications, and client service will elevate the business and our clients’ overall experience,” she added.