República launches republica.soy

República unveiled its newly redesigned website www.republica.soy  .SOY is a new domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

“We are a very different company than we were five years ago and even two years ago — República has grown, our customers have evolved, multiculturalism has deepened, technology has changed and even marketing in general has transformed,” said Jorge A. Plasencia, República co-founder, chairman and CEO.“ The new www.republica.soy conveys this evolution and reflects our commitment to innovation and new platforms as we embrace our rich heritage,” he added.

“República has a mantra ‘to rethink relevant’ which is infused into everything we do,” said Luis Casamayor, República co-founder, president and CCO. “It has many applications and is not just about staying current, being cutting-edge or even marketing in English versus Spanish, it’s about challenging ourselves to think and do what makes sense – the new website and .SOY domain is a manifestation of this process and reflects who we are and where we are going as a company.”