Republica maintains AOR responsibilities of Pernod Ricard Americas Travel Retail

Republica announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR). The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout the Western Hemisphere in the Travel Retail channel. Republica has successfully executed multi-faceted programs including, duty-free, on-premise and off-premise events and promotions throughout the United States, Canada, Central America, South America and the Caribbean. Republica also handles corporate branding and communications for the company.

PRATR is part of the Pernod Ricard group of companies, which sell, distribute, and produce premium wines and spirits worldwide. As its strategic agency partner, Republica handles marketing and promotions efforts for numerous brands in the company’s portfolio including ABSOLUT Vodka, Ballantine’s, Beefeater Gin, Brandcott Estate, Chivas Regal Scotch Whisky, G.H. Mumm, Jacob’s Creek, Jameson Irish Whiskey, Kahlua, Malibu Caribbean Rum, Martell Cognac, Mumm Napa wines, Pernod®, Perrier-Jouet Champagne, Ricard, and The Glenlivet Single Malt Scotch Whisky.

“We’re proud of the continued success of our partnership with Pernod Ricard Americas Travel Retail as we communicate the message of these beloved consumer spirits throughout the Western Hemisphere,” said Jorge A. Plasencia, chairman and CEO of Republica. “We look forward to continue working together to develop strategic promotions, as we elevate brand awareness and consumer engagement strategies for their portfolio of premium brands.”

In this second year of partnership, Republica has also been tapped to spearhead all communications efforts for Chivas Regal Scotch Whisky’s sponsorship of the 2011 Antigua Sailing Week.

“Republica is an exciting agency that has a deep understanding of market dynamics and intrinsic expertise both in the United States and throughout the hemisphere,” said Quique Girones, Vice President, Travel Retail Marketing, Pernod Ricard Americas Travel Retail. “Their award-winning creative, coupled with the strategic counsel of the agency’s leadership team, have been paramount over the past year to enhance our brand as we continue to expand our diverse spirits portfolio in the U.S. and abroad.”