República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer. The newly created position will focus on enhancing client strategy alignment among the agency’s disciplines by integrating advertising, digital and communications initiatives. She will oversee research and planning; account management; communications, content creation and engagement; and digital and media.
Fiske most recently served as the director of the master’s program in Global Strategic Communications at Florida International University (FIU) in addition to being professor in the Advertising and Public Relations department. Fiske, who began her career as a journalist in New York, has held senior communications counsel, marketing, and management positions in both agency and corporate settings.