República selected to create Ad Awareness Campaign for Teleton USA on Univision Network.

República was selected to create the advertising awareness campaign for the first annual “Teleton USA”, airing on Dec. 14-15. Teleton USA, will be a 27-hour-long fundraising telethon that will reach out to the U.S. Hispanic community, urging it to come together for the benefit of needy children with disabilities, cancer and autism in the United States.

República has been tasked with creating a comprehensive strategy that includes research, branding, advertising and promotions. The four-phase campaign focuses on introducing and raising awareness for Teletón USA.